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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Luma Loves Superbowl 2018
February 4th 2018. The snacks were out, living rooms were full and TV’s were tuned into the 52nd Superbowl. On the field, the Patriots...
Halo Top's Dystopian new ice-cream ad
Halo Top is a high-protein, low-sugar, all-natural ice-cream, but, you will find none of those claims in their new ad. Instead, there is...
Volvo’s new ad focuses on one moment in time
In the past few years we have seen car ads that are more emotive, focusing on the emotional rather than just the rational product driven...
Thought-provoking ad for Norwegian Foster homes
A boy, a lunchbox, a sombre tune and many helping hands. Aimed at the citizens of Norway, this viral ad is hitting global eyeballs. Take...
Lacoste’s ‘timeless’ new brand film
‘Life is a beautiful sport since 1933’. A beautiful romance and a classic piece of music ‘November’ by Max Richter help to set the scene...
Traffic Education Campaign - the Brazilian Way
A mandatory one hour Government news program. A Brazilian radio station. An app and speeding drivers. Since 1935, every Brazilian radio...
Insomnie Tweets: Ikea’s Social Campaign
Ikea France noticed that there were a high number of tweets with the hashtag #Insomnie. So to help those who were having trouble falling...
Honda’s social DT campaign aims to combat millennial texters #blessed
First there was the designated driver, now comes the designated texter (DT). Honda’s quirky new campaign aims to educate younger drivers...
#loveislove with Lush
The countdown to Valentine’s day is on and Lush (a cosmetics company that makes handmade products) has debuted an adorable and inclusive...
Snobby ‘owner’ promotes OneHope Wines
OneHope wines want to let potential consumers know that their wines are affordable, great tasting and that they like to give back – a...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again