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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Reforming perceptions of ‘fast-food’
McDonald’s has launched a new ad to promote their Create Your Taste menu. The spot shows the lengths a father will go to for his daughter...
Happy International Women’s Day!
In celebration of International Women’s Day, many brands are showing the strengths of women, while also taking a stand on issues of...
Luma’s Morning Tea for a cause
Yummy treats were the order of the day as the whole office got baking for Australia’s Biggest Morning Tea, hosted to support the Cancer...
Luma at AMSRS 2014: How mobile is changing research
The big problem. Advertising research is known for its traditional, long (read as long and boring) and cumbersome surveys. At Luma, we...
Luma Happy Beans
It's Spring, the sun is shining (somewhere in Australia!), the flowers are out, so we decided what better way to celebrate than to spread...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again