WHO WE ARE
WHAT WE DO
Use tab to navigate through the menu items.
Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Here’s to dad: Father’s Day ads from around the world!
Dad might be the energetic outgoing type, the comic who always has a few dad’s jokes up his sleeve or the silent type with a twinkle in...
A big thumbs up for Mum: Mother's Day ads from around the world!
Whether it’s breakfast in bed, a bouquet of beautiful roses or a concert, footy game or rock climbing. It’s that time of the year again...
Brands that were having a little fun on April Fool’s Day!
Cheetos offered consumers a way to look like the snack they love and ‘exhude the essence of cheddar’ with Cheetos Spray Tan Left lane...
VR Tourist: Bringing South Korea to the Airport masses
A transit can be an hour or two or a few more. South Korea’s Incheon Airport decided to use these airport waiting times to inject a bit...
Luma's 25th Anniversary
This week marks our 25th anniversary celebrations! We opened our first Melbourne office in September 1991 and became Australia’s first...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again