Celebrities in Advertising
Celebrity ads are unique, more involving and interesting, and this means that they are likely to be noticed. (Souza & Quintanilha 2006)...
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Featured Posts
Argentinian Soccer star replies to tweets using a giant keyboard, a ball and some fancy footwork!
Thousands of fans support the Argentinian soccer team through Twitter, so Gillette and Argentinian creative agency Del Campo Saatchi &...
Chanel No. 5: The Modern Woman?
The first perfume launched by Coco Chanel, Chanel No. 5, is a classic scent associated with glamour, luxury and the sophisticated woman....
Jean-Claude Van Damme's ice challenge for Coors Light
He's back. Following on from previous efforts for the brand, the actor’s latest advertising spot for Coors Light comes complete with...
Why do we put celebrities in ads?
A friend, who shall remain nameless (let’s call him, Barnsey) is employed by the national telecommunications provider (let’s call them...
