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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Fiat's ad targets the rebellious
Tested for Bad Boys? We’re not sure about the tagline, but the ad did make us chuckle... Tested for Bad Boys. What Bad Boys Drive. And...
Volvo’s new ad focuses on one moment in time
In the past few years we have seen car ads that are more emotive, focusing on the emotional rather than just the rational product driven...
Audi China’s new Sci-Fi inspired ad
A shift away from using typical ‘celebrities’, one of Audi China’s new ads features the Hugo award-winning Sci-fi writer Hao Jingfang....
Skoda uses co-inventor of Wi-Fi in its latest brand campaign
Skoda’s new positioning line is ‘You don’t have to be famous to be brilliant’. Featuring Dr John O’Sullivan, Co-inventor of Wi-Fi, the...
Air Cleaning Billboard: Toyota’s ad for an Eco-car has an Eco-purpose
Toyota is using their advertising to support their product message. The brand has dubbed their new hydrogen fueled Mirai model a ‘vehicle...
The Catcher of the Clouds: New Nissan ad
Created by Lew’Lara\TBWA for the Nissan Frontier in Brasil, the ad tells the story of two young farmers whose village is ravaged by...
Volvo’s newest stunt
Hidden cameras, the Italian Riviera, a Volvo truck. Volvo’s latest stunt features an unsuspecting Casino valet on his very first day. At...
June’s Soundtrack Shakedown
It’s Classic Rock vs 80s Hip Hop, market leader vs upstart challenger. We love it when brands use music to help their ad stand out and...
Honda's Optical Illusion
Making its YouTube debut earlier this month, Honda’s latest ad for the CR-V uses some very cool illusions and eye trickery to communicate...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again