The 2020 Super Bowl is going to be one of the most competitive years yet, and we aren't talking about the football. Over 50 brands have...

Celebrity ads are unique, more involving and interesting, and this means that they are likely to be noticed. (Souza & Quintanilha 2006)...

At Luma, clients often ask, 'we're making an ad, but we don't know what music to use.' Luma has analysed our database of 8000+ ads using...

More and more brands are taking a higher order brand purpose, so at the 2019 Super Bowl we asked people what they thought... Super Bowl...

While the Rams and the Patriots had one of the lowest scoring NFL championships in history, the 2019 Super Bowl ads made one of the most...

The most watched sports game of the year is almost upon us, and the biggest brands are jostling for the attention of the 100 or so...